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New Jersey real estate email signature requirements

New Jersey's advertising rule, N.J.A.C. 11:5-6.1, names E-mail as a medium it covers but never mentions email signatures. A salesperson's advertising must show the name the person is licensed under and the brokerage's regular business name, displayed larger or more prominently than the agent's name. We found no license-number requirement in the rule.

Regulator: New Jersey Real Estate Commission. Summarized from the rule text and official guidance linked below, as of October 15, 2026. Not legal advice.

Does the rule cover email?

  • Paragraph (a) says paragraphs (b) through (o) apply to “all categories of advertising including all publications, radio or television broadcasts, all electronic media including E-mail and the Internet, business stationery, business cards” and other listed items. The rule does not define an email signature or say when an email becomes advertising.
  • Paragraph (d) specifically covers advertising that contains an individual agent's “e-mail address”: such advertising must also include the telephone number of the licensed brokerage office, and each number shown must be identified (for example “home” or “res.”).
  • Paragraph (b) requires all advertising by a salesperson, broker-salesperson or referral agent to include the name they are licensed under and the regular business name of the broker they are licensed through.

Is a license number required?

  • N.J.A.C. 11:5-6.1 does not require a license number in advertising. We found none in the rule's paragraphs (a) through (t).
  • The rule asks for the licensed name and the brokerage's regular business name (paragraph (b)). If an advertisement refers to the licensed status of the person placing it, paragraph (b) requires a descriptive term such as those listed in paragraph (e) (for example salesperson, sales associate, broker-associate).
  • Paragraph (p) says an advertisement may, but need not, state that the advertiser is licensed by the New Jersey Real Estate Commission. If it does, it must immediately add “Licensure does not imply endorsement.”

Team names

  • Paragraph (d) applies to “a team of such licensees” as well as individuals: team advertising that contains a cell-phone, home number or email address must also include the brokerage office's telephone number, with each number identified.
  • Paragraph (b)(2) and (b)(3) cover a webpage set up by a team. If it is not linked to the broker's webpage it must display the brokerage office's telephone number in wording as large as the predominant wording on the page. If it is linked, it must clearly show how to link to the broker.
  • Paragraph (b)(1) requires the brokerage's regular business name to appear larger or more prominently than the name of the referral agent, salesperson or broker-salesperson. The rule text does not mention team names in that paragraph.
  • We found no rule paragraph that limits the wording of a team name. Paragraph (j) bars logos, trade names or other identification that suggest common ownership or management among licensees, except licensed branch offices; the rule does not say whether it reaches team names.
  • Commission Bulletin No. 22-07 (July 12, 2022, “Real Estate Teams”) says teams operate within a brokerage, that advertising in every medium including electronic media must comply with N.J.A.C. 11:5-6.1, and that team webpages are not prohibited but must comply. It adds no separate team-name wording rule.

Anything specific to signatures

  • Paragraph (c) says advertising must clearly indicate, after the licensee's regular business name, that the licensee is in the real estate brokerage business. Permissible examples include “Realtor,” “real estate broker,” “broker” or “real estate agency.” Examples of prohibited language when used alone include “realty,” “real estate,” “land sales” and “land investments.”
  • Paragraph (j)(1) requires a franchised licensee who uses the franchisor's trade name to also include the licensee's regular business name. Paragraph (j)(2) requires the legend “each office is independently owned and operated” (or a substantially similar one) when the franchisor's trade name is used, with exceptions for for-sale signs, small classified ads, business cards and certain franchisor-owned offices. Email is not among the listed exceptions.
  • Paragraph (t) requires advertisements by referral agents, other than business cards, to state “Services limited to referring prospects to broker.”
  • The rule does not say whether a signature appended to an ordinary email is an “advertisement.” The text above applies to anything that is.

A practical checklist

Our reading of the rules above, not language from any rule. Your broker-in-charge has the final say.

  • Show the brokerage's registered business name larger or more prominently than your own name.
  • Follow the brokerage name with a term such as Realtor, broker or real estate agency; “realty” or “real estate” on its own is not enough.
  • If your signature shows your cell number, home number or email address, also show the brokerage office's phone number and label each number (cell, office).
  • If you use a franchise name, make sure the brokerage's own registered business name appears too, with the “each office is independently owned and operated” wording.
  • If you mention NJ licensure, add “Licensure does not imply endorsement.”
  • Have your broker of record confirm the final wording.

What we could not confirm

  • We read the Cornell LII copy of N.J.A.C. 11:5-6.1. Its history note shows the section was last amended by 56 N.J.R. 1720(a), effective 8/19/2024. LII says state regulations are updated quarterly; we could not open an official New Jersey Administrative Code copy to confirm there is no later amendment.
  • Bulletin No. 22-07 is dated July 12, 2022; we did not find a newer Commission bulletin on teams or advertising.
  • We did not find any official New Jersey guidance that mentions email signatures.
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Sources (read October 15, 2026)

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