Email Signature Magic
Get started
All states

Massachusetts real estate email signature requirements

Massachusetts's advertising regulation, 254 CMR 3.00(9), does not mention email signatures. It says all advertisements must include the name of the real estate broker, and that salespeople may not advertise under their own name. It does not require a license number in advertising.

Regulator: Massachusetts Board of Registration of Real Estate Brokers and Salespersons. Summarized from the rule text and official guidance linked below, as of October 15, 2026. Not legal advice.

Does the rule cover email?

  • 254 CMR 3.00(9) says a broker shall not advertise in any way that is false or misleading. It does not define “advertise” and never names email as a medium.
  • Paragraph (9)(a) says no broker shall insert advertisements in any publication or “other means” where only a post office box number, telephone, facsimile, “electronic mail number” or street address appears. It does not say whether that wording reaches an email address.
  • The Board's FAQ answer on online and social media advertising says the broker's name (a corporate entity or its filed d/b/a, or the sole proprietor's name) must be included “somewhere conspicuously” in that advertisement. The answer does not mention email.

Is a license number required?

  • 254 CMR 3.00(9) does not require a license number in advertising.
  • License numbers appear elsewhere in 254 CMR 3.00: the agency disclosure notice and the dual agency consent form must carry the broker's or salesperson's license number (3.00(13)). Those are forms, not advertising.

Team names

  • 254 CMR 3.00(9) does not mention teams and sets no team-name rules.
  • The Board's FAQ on teams advertising opens with a question stating that there are no rules specifically about teams. The Board's answer addresses salespeople: they may not advertise, and the broker may advertise and list affiliated brokers and salespeople provided the advertisement clearly notes the name of the broker running it.
  • A mass.gov course outline marked “Proposed” for a continuing-education course (RE41R25) says team advertising must conform with the regulations for brokerage advertising. That is a training outline, not the regulation.

Anything specific to signatures

  • Paragraph (9)(b) says salespeople are prohibited from advertising the purchase, sale, rental or exchange of real property under their own name.
  • The Board's FAQ says a company's filed d/b/a or entity name must be included conspicuously, and that using only the broker of record's name for a licensed entity “runs afoul” of the rule.
  • The FAQ also says advertisements, including web pages, that list only a salesperson without the name of the affiliated broker violate 254 CMR 3.09(a) and (b), the Board's earlier numbering for the paragraphs in 3.00(9).
  • Paragraph (9)(a) also says a broker advertising real property to purchase, sell, rent, mortgage or exchange must affirmatively disclose that they are a real estate broker.

A practical checklist

Our reading of the rules above, not language from any rule. Your broker-in-charge has the final say.

  • Put the brokerage's full registered name or filed d/b/a in the signature, not only the broker of record's name.
  • Place it conspicuously in the signature itself, not only behind a link.
  • Do not let the signature be only a phone number, email address or street address.
  • Do not lead with your personal brand name alone; show the brokerage name next to it.
  • Have your broker of record confirm the final wording.

What we could not confirm

  • Text read: the 254 CMR 3.00 PDF on mass.gov. The page shows no amendment date. The hosted file was last modified October 30, 2017 and its embedded dates are 2005 and 2013, so we cannot confirm there is no later amendment.
  • The Justia and official regulation pages were blocked (HTTP 403 or a bot challenge). The Board's FAQ page is undated and uses older section numbers (3.09, 3.04) for what the PDF numbers as 3.00(9), 3.00(4).
  • We did not read the licensing statute, M.G.L. c. 112, §§ 87PP to 87DDD½.
  • We found no Board guidance on email, email signatures or team names beyond the FAQ above.
Build a signature with these details

Add your license number, brokerage name and Equal Housing line in the free generator, or set them once for your whole brokerage and keep every agent's Gmail signature in step.

Free signature generatorSignatures for real estate

Other states

See also what a real estate signature can carry and how to keep it out of spam.

Sources (read October 15, 2026)

Rules change and this page can fall behind. Email Signature Magic is not a law firm and is not affiliated with any regulator. Found something out of date? Tell us.